Alice Wright

Why choose me

Brands have a power to attract consumers – I work with my clients to ensure their brand is protected, through understanding their commercial needs as if they were my own and finding the best way to meet them. My job involves identifying the most commercially beneficial and cost-effective legal protection of your brand, but I stay people-focussed – getting to know you better so I can be a more effective partner.

I’ve worked with a broad range of clients, from tech start-ups to large multinationals, helping them with everything from finding commercial partners to managing their intellectual property portfolio. I’ve worked with brands such as Douwe Egberts, Kenco, and Tassimo in the UK and Mitsubishi in Japan, and individuals from Chief Councils to Junior Marketers. My specialisms include trade mark search and clearance, filing and registration and infringement issues, confidentiality and NDAs for IP protection, IP licencing and R&D agreements, as well as IP portfolio management.

Outside work, my passions include Japan, having lived and worked there for 11 years; coffee – I’m a trained barista and coffee taster having worked for the world’s largest pure play coffee company for seven years – and spending time with my family.