Discover my top tips
Be original with your branding. The more striking and original the branding of your product is, the easier it will be to obtain protection for it.
Think ahead in terms of the commercial future of your brand. The clearer the future vision for your brand in terms of products and markets the easier it will be to protect it.
Be strategic about how you protect your brand. The cost of protecting everything is often prohibitive, so be strategic about what you protect and where. Strike an acceptable commercial balance that gives best value to your brand protection.