Buying or Selling a Roblox Game

The Roblox player base continues to grow, to the point where it may qualify as a “very large online platform” under EU legislation, and “experiences” (the platform’s term for UGC games) are now being bought and sold for considerable sums.

Whether you built a hit game from your bedroom or are a professional UGC studio looking to buy the next breakout Roblox game, the legal landscape around these deals is maturing rapidly.

This article highlights some of the key issues for buyers and sellers of Roblox experiences and explains where legal advice may be valuable.

What can (and can’t) be sold

The first point to understand is a critical distinction in Roblox’s terms of use. You can’t buy a seller’s account, but you can buy an ‘experience’. Getting this distinction wrong can be fatal to a deal.

A transaction structured as the sale of an account will breach Roblox’s terms and risks suspension or termination of that account, destroying the very asset being sold. However, Roblox does allow the transfer of an ‘experience’ (broadly speaking, UGC creator content but not in-game items or currency) in connection with the sale of the right to earn future Robux from user-generated content, provided this is done through a valid written agreement.

In December 2024, Roblox launched an official experience ownership transfer feature (user-to-group) and, in December 2025, extended this to group-to-group transfers. This provides a compliant transfer mechanism for asset sales (see the ‘Structuring a sale’ section below).

Roblox’s terms also prohibit the sale or transfer of Robux and virtual items outside the platform. What can be bought or sold is the right to earn future Robux revenue from an experience, not accumulated Robux, in-game items or other virtual assets. Any Robux already earned must therefore remain the seller’s property and be dealt with before any transaction.

A well-drafted purchase agreement should make this distinction explicit and ensure the purchase price reflects projected future revenue rather than accumulated virtual currency. In a share sale, this issue is less problematic because the Roblox Group account remains with the same legal entity after the sale. However, it may still be sensible for the agreement to confirm that the transaction does not purport to transfer Robux or virtual items outside the platform. Get this wrong and Roblox may suspend or terminate the account.

Structuring a sale: asset sale vs. share Sale

There are two principal ways to structure the sale of a Roblox experience: buying the experience itself as an asset (an asset sale) or buying the shares in a company that owns the experience and holds the Roblox account (a share sale). Each has distinct advantages and risks.

In an asset sale, the experience itself is transferred using Roblox’s official transfer feature, together with ancillary assets transferred under a written agreement.

In a share sale, the seller either sells shares in the account-holding company or incorporates a special purpose vehicle (SPV), typically a limited company, transfers the experience into a Roblox Group owned by that SPV and then sells 100% of the equity in the SPV to the buyer. The experience never changes hands on the platform. The company that owns it simply has a new shareholder: the buyer.

Packaging your game for sale

If you’re considering selling, the following steps will make your experience significantly more attractive to buyers and reduce the risk of a deal collapsing during due diligence.

• Form a legal entity. Whilst not essential, without a limited company or LLP holding the game, co-developers may be treated as a general partnership with personal liability. A corporate wrapper also facilitates a share sale.
• Secure written IP assignments. Many Roblox games are built with contributors under informal arrangements – emails, Discord or Slack messages, verbal agreements or nothing at all. Copyright is a key part of the assets and under UK copyright law the person who creates a copyright work generally owns it. Any prudent buyer will want to see clean title evidenced by written assignments from every contributor.
• Audit third-party IP. Roblox games do occasionally contain unlicensed intellectual property from famous characters to branded content and music. This is a significant red flag for any serious buyer as it could result in costly IP infringement proceedings and/or the shutting down of the game. Any issues may need to be resolved before a sale can go ahead.
• Consolidate ancillary assets. Source code files, Discord servers, social media accounts and art assets do not transfer via Roblox’s platform. They transfer because the written agreement says they do, and some via separate transfer mechanisms. Identify and document everything that forms part of the game’s ecosystem and ensure that you have control over access.
• Understand Roblox’s retained licence. Roblox holds a perpetual, worldwide, non-exclusive, royalty-free licence to all user-generated content on its platform. Since the licence is non-exclusive, the creator retains copyright and can assign it to a buyer, but along with the copyright the buyer inherits the licence to Roblox, which cannot be revoked.

Tax considerations

The structure of a sale, whether asset or share, can have significant tax implications for both buyer and seller. A share sale will typically be treated as a disposal of equity attracting capital gains treatment, which is often more favourable for sellers. An asset sale may involve a mixture of income and capital receipts, depending on the nature of the assets transferred.

Both parties should obtain specialist tax advice before committing to a structure. This article does not constitute tax advice.

Platform risk

Anyone buying a Roblox experience must understand that the investment exists, to a significant extent, at the platform’s discretion. Roblox retains broad rights to suspend accounts, remove content or modify its terms of use at any time.

A well-drafted purchase agreement should address platform risk, including the consequences of future changes to Roblox’s terms, account suspension and content removal. Warranties and indemnities should be calibrated accordingly.

Conclusion

Whether you’re selling a game you built in your bedroom or acquiring the next big Roblox hit for your studio, getting the legal structure right from the outset is critical. The market is real, the sums involved can be significant and the right legal advice can help protect your interests.

This article is for general information purposes only and does not constitute legal advice.

Specific advice should be sought in relation to any particular transaction.