Brand Protection and Enforcement Triage Service
Your brand is what makes your business unique to your customers. When that brand is at risk, you need immediate support to determine the steps required to protect its identity. We combine expertise in brand strategy and enforcement techniques to provide the holistic approach you need.
A & E make brand protection easy
We understand the importance of creating a strong brand and getting the most from it. Our expert team offers cost-effective, bespoke solutions to strengthen your brand identity and take the necessary steps to protect and enforce your rights.
To ensure a comprehensive solution to all your branding issues, we leverage our strong connections with PR firms, marketing agencies and brand creation specialists to choose the best collaboration partners for your requirements.
Our experience
Our team combines specialists in IP disputes and IP registration to provide a triage service that seamlessly identifies the brand protection and enforcement support our clients need and rapidly deploys the right strategy.
We consult and advise on all aspects of brand protection and enforcement, providing a one-stop shop to help businesses protect their brand identity, regardless of sector. Our client base is diverse and includes start-ups, SMEs, NPOs and charities, as well as larger, more established businesses.
How we can help
Our brand protection and enforcement lawyers can help with:
- Trade mark registration, infringement issues and ownership disputes
- Brand enforcement and management
- Brand strategy and policy
- Domain name disputes and social media takedowns
- Reputation protection.
Questions and Answers
We recommend registering a trade mark as it clearly defines what you have protected in the public domain, making it easier to take action against copycat or similar brands. It also helps other businesses conducting due diligence to identify your brand and avoid infringement.
If you don’t register a trade mark, you can still enforce your rights under the legal action known as “passing off”. However, this route has different requirements and can be more complex and costly.
We’ll assess the best method to use based on the circumstances. The first step usually involves writing to the copycat, outlining your rights, describing the infringing behaviour, requesting they stop and setting out any remedies you seek.
In most cases, a resolution is reached after negotiation. If the infringer is less cooperative, we’ll explore more formal options with you.
Costs vary depending on the situation and the enforcement route taken. One advantage of our approach is that we explore all options, including cost-effective solutions, not just court action.
Be proactive. Register a trade mark, keep your IP portfolio under review (are you using it for what it’s registered for or should you register further variations as your brand evolves?) and if you suspect or become aware of any infringement, seek advice and act on it.