Data leveraging business boosted after investment deal led on by Corporate Partner

3rd October 2023

Led by Corporate Partner Rachel Turner and assisted by Corporate Paralegal, Harry Upshall, HCR’s Thames Valley Corporate team acted for YFM Equity Partners as lead investor on a £6.57m ‘Series A’ investment into London-based data leveraging and immersive advertising consultancy business, GEEIQ.

YFM are specialist private equity investors with over 40 years’ experience in helping companies unlock value and growth by providing up to £20m of equity to fuel the establishment of UK businesses.

Charles Hambro, CEO of GEEIQ, said: “YFM have provided us with outstanding support from the outset of our relationship with them. Going far beyond what a typical investor would offer, they have taken the time to really understand the drivers of our business, which can be challenging in such a new sphere. Their comprehensive due diligence approach has been hugely advantageous, as has their help with building out our growth strategy.”

Rachel Turner said: “The shared vision and perfect fit between YFM‘s portfolio investment strategy and the GEEIQ leadership team meant this deal was one of the easiest to complete. The focus of due diligence, both commercial and legal, was on collaboration for the future. As always, we have thoroughly enjoyed working with Helen, Jamie and Zach. It has also been great getting to know the GEEIQ team and my personal thanks to Ben Walmsley, corporate partner at Peregrine law, for his commercial approach to the investment process.”

Helen Villers, Investment Director at YFM, commented: “It was really great to be able to work again with Rachel and the team at HCR on the investment into GEEIQ. GEEIQ is a really exciting UK business with a global reach led by a dynamic team, and we’re delighted to be involved in their next phase of growth. Rachel and the team supported us through a complex process with the level of expertise, attention to detail and project management that we’ve come to expect – as well as their usual personable approach. We look forward to the next time.”